‘Little Christmas Shop’, Reykjavik Published October 31, 2012 at 576 × 461 in Iceland pictures ‘Little Christmas Shop’ window display, Laugavegur, Reykjavik’s ‘Oxford Street’ There isn’t one Father Christmas… but 13 Yule Lads from Icelandic folklore. ‘Little Christmas Shop’ window display, Laugavegur, Reykjavik’s ‘Oxford Street’.